Beautiful bespoke products. One team, start to finish.

We’re a global bespoke merchandise and product development agency for beauty,
wellness and lifestyle brands. From custom cosmetic bags and gifts with purchase to premium packaging and accessories, we design, source, make and deliver products for brands and retailers worldwide.

The product studio behind brands you already know
Anthropologie
Space NK
Liberty
Ulta Beauty
Selfridges
Jane Iredale
Rhute
Free Soul
Ulla Johnson
Jo Loves
Milk Makeup
Lemme
Beauty Bay
Cult Beauty
SKINN
Gisou
Charlotte Tilbury
Tory Burch
Laura Mercier
Face Gym
Virtue
Vieve
Living Proof

You know what you want to make. Getting it made is the hard part.

Suppliers in another time zone. Samples that arrive late and wrong. A production run nobody checked before it shipped. Most brands have lived through at least one of these, often in the same project.

We exist so you never have to again. One team owns the whole journey, from the first render to the pallet arriving at your DC, and we answer to you at every step.

One team, start to finish

A dedicated account project manager who knows your project inside out.

Design that thinks commercially

Every concept is shaped around your customer, your margin and your shelf.

Nothing ships unchecked

Independent inspection on every order, before it leaves the factory.

Six steps. One team. No surprises.

01

Consult

We start with your brand, your customer and your numbers. You leave the first call with trend direction and a clear plan.

Travel pouches and beauty accessories laid out on a table for review
02

Design and quote

Renders you can react to, with honest pricing alongside. You will know what it looks like and what it costs before you commit.

Four colourful custom emery board samples standing upright
03

Sample

A physical sample in your hands in 10 to 14 days.

Assorted colourful cosmetic and travel bag samples laid out on a white surface
04

Produce

Made by manufacturing partners we have vetted and worked with for years.

Flat lay of colourful satin hair scrunchies on a light background
05

Inspect

Independent third-party inspection on every order, with a full 40-page report before anything ships.

Three moulded pulp packaging samples for quality inspection
06

Deliver

Door to door to your distribution centre, by sea, air or express, wherever you are in the world.

Wooden body and facial brushes displayed on a white background

How we make it happen.

Collection of custom beauty bags, tools and accessories on display
10+
years making bespoke products
700+
projects delivered
135+
brands served
50+
new designs every month
The people behind it

You will always know who to call.

Every brand gets a dedicated account project manager, backed by designers, production specialists and our own team on the ground in China. You will always know who to call, and they will always have the answer.

Kunal Kapoor
Kunal KapoorCo-Founder & Managing Director
Sonia Kapoor
Sonia KapoorCo-Founder & Client Director
David Wood
David WoodFractional COO
Bethany Carlyle
Bethany CarlyleHead of Operations
Kate Pols
Kate PolsSenior Sales & Marketing
Katie Rhone
Katie RhoneAccounts & Projects Team Manager
Meet the team

What clients say once the boxes land.

“
Communication is fast, clear and professional. The entire process felt seamless and delivered exactly what we needed.
Goldfaden MD
“
They understand our brand quickly and translate it into high-quality, beautifully executed product.
National Beauty
“
Reliable, thoughtful and always delivering above expectation.
The Beauty Store
“
A smooth end-to-end workflow that saved us time, guesswork and unnecessary back-and-forth.
Skin Physics
“
They move fast, think clearly and execute with real precision.
Lumi Beauty
“
They understood our brief immediately and guided us with clarity at every step. The result was on-brand, well-made and delivered exactly when we needed it.
Maison Aura

Sustainable by default.

Responsibility is built into how we source, design and deliver, not added at the end. We work with certified materials and audited factories as standard.

Global Recycled Standard
Sedex
OEKO-TEX
FSC
Curated Sourcing trend deck cover showing a person in red check trousers walking a small dog
Free monthly trend decks

See what's next before your competitors do.

Every month our designers publish a trend deck covering colour, material and format across beauty and lifestyle. Free to download.

Tell us what you're building.

Share a rough idea, a mood board or simply a problem you need solved. We will come back within one working day with how we would approach it.

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