Bespoke products for beauty, wellness and lifestyle Retailers & brands

Your idea, made beautifully. Then made ten thousand times.

We design, sample, produce and deliver bespoke products for the brands people already love.

The product studio behind brands you already know
Anthropologie
Space NK
Liberty
Ulta Beauty
Selfridges
Jane Iredale
Rhute
Free Soul
Ulla Johnson
Jo Loves
Milk Makeup
LEMME
Beauty Bay
Cult Beauty
SKINN
Gisou
Charlotte Tilbury
Tory Burch
Laura Mercier
Face Gym
Virtue
Vieve
Living Proof
Anthropologie
Space NK
Liberty
Ulta Beauty
Selfridges
Jane Iredale
Rhute
Free Soul
Ulla Johnson
Jo Loves
Milk Makeup
LEMME
Beauty Bay
Cult Beauty
SKINN
Gisou
Charlotte Tilbury
Tory Burch
Laura Mercier
Face Gym
Virtue
Vieve
Living Proof

You know what you want to make. Getting it made is the hard part.

Suppliers in another time zone. Samples that arrive late and wrong. A production run nobody checked before it shipped. Most brands have lived through at least one of these, often in the same project.

We exist so you never have to again. One team owns the whole journey, from the first render to the pallet arriving at your DC, and we answer to you at every step.

One team, start to finish

A dedicated account project manager who knows your project inside out.

Design that thinks commercially

Every concept is shaped around your customer, your margin and your shelf.

Nothing ships unchecked

Independent inspection on every order, before it leaves the factory.

Six steps. One team. No surprises.

We start with your brand, your customer and your numbers. You leave the first call with trend direction and a clear plan.

0+
years making bespoke products
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projects delivered
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brands served
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new designs every month
The people behind it

You will always know who to call.

Every brand gets a dedicated account project manager, backed by designers, production specialists and our own team on the ground in China. You will always know who to call, and they will always have the answer.

Kunal Kapoor
Kunal KapoorCo-Founder & Managing Director
Sonia Kapoor
Sonia KapoorCo-Founder & Client Director
Bethany Carlyle
Bethany CarlyleHead of Operations
Kate Pols
Kate PolsSenior Sales & Marketing
Jocelin Cheng
Jocelin ChengSenior Project Manager
Katie Rhone
Katie RhoneAccounts & Projects Team Manager
Meet the team

What clients say once the boxes land.

Goldfaden MD
“
Communication is fast, clear and professional. The entire process felt seamless and delivered exactly what we needed.
Team
Goldfaden MD
National Beauty
“
They understand our brand quickly and translate it into high-quality, beautifully executed product.
Team
National Beauty
The Beauty Store
“
Reliable, thoughtful and always delivering above expectation.
Team
The Beauty Store
Skin Physics
“
A smooth end-to-end workflow that saved us time, guesswork and unnecessary back-and-forth.
Team
Skin Physics
Lumi Beauty
“
They move fast, think clearly and execute with real precision.
Team
Lumi Beauty
Maison Aura
“
They understood our brief immediately and guided us with clarity at every step. The result was on-brand, well-made and delivered exactly when we needed it.
Team
Maison Aura

Sustainable by default.

Responsibility is built into how we source, design and deliver, not added at the end. We work with certified materials and audited factories as standard.

Global Recycled Standard
Sedex
OEKO-TEX
FSC
Trend deck spread
Free monthly trend decks

See what's next before your competitors do.

Every month our designers publish a trend deck covering colour, material and format across beauty and lifestyle. Free to download.

Tell us what you're building.

Share a rough idea, a mood board or simply a problem you need solved. We will come back within one working day with how we would approach it.

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