Custom advent calendar designed and made by Curated Sourcing
← Back to latest articles
Beauty

Custom advent calendars: when to start, and how we make yours

Kate Pols
By Kate Pols, Senior Sales & Marketing
11 November 2026 · 2 min read

An advent calendar is the biggest gift you’ll launch all year. It’s also the one with the longest runway. Here’s what to know before you brief us.

When should we start planning?

Earlier than you think. Brief us in November, for delivery in September the following year. That gives time to design it, sample it, make it and ship it, without rushing any of it.

Why so early?

An advent calendar has lots of small parts that all have to come together: the box, the doors, the inserts and everything inside. Each one is designed, sampled and signed off before production starts. Then it ships, often by sea. Starting early means you get exactly the calendar you planned, with no rushing.

Advent calendar made by Curated Sourcing for Adore Beauty

What does the year look like?

  • November to January: your brief, our design ideas and renders
  • February to March: samples and changes
  • Spring: you sign off the final sample, and production starts
  • Summer: inspection and shipping
  • September: delivered, ready for your retailers
Advent calendar timeline, from brief in November to delivery in September

What can go inside?

As much or as little as you like. We design the calendar itself, and we can make bespoke accessories to go inside it, from pouches and hair accessories to mirrors and brushes. We’ll design it around the products you’re putting in, so everything fits perfectly.

Advent calendar render with open drawers, by Curated Sourcing

How do we know it’ll look right?

You’ll see it before you commit. We send renders with pricing, usually within 48 hours. Samples follow in 7 to 14 days. Once you’re happy, your approved sample becomes our gold seal sample. That’s the standard production has to match. An independent inspection checks the finished calendars before they ship.

Advent calendar design render by Curated SourcingAdvent calendar design render by Curated Sourcing

What’s the minimum order?

From 3,000 units per design, or 5,000 for more complex or moulded designs.

Ready to start?

Tell us what you have in mind, even if it’s just an idea. Start your brief, and we’ll come back with renders and pricing.

We value your privacyWe use necessary cookies to make our site work. With your permission, we would also like to use optional analytics and advertising cookies to understand how you use the site and to show you relevant content. Privacy Policy