A branded hairbrush is one of the most used products in any routine. Here is what to look for in shape, bristles and finish, and how to choose a partner who can make yours.
Why haircare brands are adding their own brushes
Hair tools are used every day, which makes a branded brush one of the hardest working products a haircare or beauty brand can offer. It sits on the dressing table, travels in the bag and reminds your customer of your brand every time they use it.
A brush also completes a routine. If your products are built for curls, volume or scalp care, a tool designed for the same job makes the whole range feel considered, whether it sells on its own, in a gift set or as a gift with purchase.
Choosing the right type of brush
Start with the hair type and the job the brush needs to do. Each shape suits a different customer:
- Paddle brushes, for smoothing and everyday brushing of longer hair.
- Cushion brushes, with a soft base that is gentle on the scalp.
- Detangling brushes, with flexible pins for wet hair and curls.
- Round brushes, for volume and shape when blow drying.
- Wide tooth combs, for curly and textured hair, in the shower or out.
- Travel and mini brushes, sized for handbags, kits and gift sets.
Bristles, pins and materials
The bristle is where a brush earns its keep. Natural style bristles help distribute oils and add shine, nylon pins work through thicker hair, and mixed bristles combine the two. Rounded or ball tipped pins are kinder to the scalp.
For the handle and body, wood, bamboo, acetate effect finishes and soft touch coatings all give a premium feel. Many brands now ask for cruelty free and vegan bristle options, along with recycled or responsibly sourced materials, so it is worth raising these from the start.
Branding and finishing details
A brush offers plenty of space to make it yours. Debossing, laser engraving, printing or a custom colour matched to your packaging can turn a simple shape into an instantly recognisable product.
Think about how it will be sold, too. A branded pouch, sleeve or gift box protects the bristles in transit and gives the brush a premium moment when it is opened.
What to look for in a partner
Choosing who makes your brushes matters as much as the design itself. These are the things we would look for:
- Design and trend insight, so your brush reflects what your customer is buying now.
- Quick renders and samples, so you can test shape, weight and bristle feel early.
- Experience with beauty and haircare brands and retail standards.
- Clear options for cruelty free, vegan and lower impact materials.
- Realistic minimum order quantities that fit your launch.
- Quality checks before goods ship, and one point of contact throughout.
Questions to ask before you brief
- What is your minimum order per design?
- How long does production take once the sample is approved?
- Which bristle and material options do you offer, including cruelty free and vegan?
- Can you match our brand colours and add our logo?
- How do you check quality before shipping?
- Can you supply packaging or pouches as well?
How Curated Sourcing creates custom hairbrushes
We design and produce custom hairbrushes, combs and hair accessories for beauty, haircare and lifestyle brands and retailers. Our designers start with trend research, then share tailored mood boards and concept renders within 48 hours.
From there, we manage sampling, production, quality control and delivery, so your team has one partner from the first sketch to the finished brush. Explore our utility and beauty tools work to see more.
Questions brands ask us about custom hairbrushes
What is the minimum order for custom hairbrushes?
Our custom hairbrush projects start from 3,000 units per design.
How long does it take to make custom hairbrushes?
Production typically takes 30 to 45 days once the sample is approved. Allow extra time for design, sampling and delivery.
Can you make cruelty free or vegan hairbrushes?
Yes. We can source brushes with cruelty free and vegan bristles, and talk you through lower impact material options.
Can a hairbrush work as a gift with purchase?
Yes. Mini and travel brushes make strong gift with purchase items because they are useful, they travel and they keep your brand in view.
Bringing it together
A great branded hairbrush is a small product with a long life. Match the shape and bristles to your customer, invest in the details they will notice and choose a partner who can take it from idea to delivery on time.
Planning a hair tool?
Have a hairbrush or hair tool project in mind? Book a discovery call with our sales team or complete our brief builder, and we will come back with ideas tailored to your brand.