Curated are made up of a passionate, driven and exceptionally knowledgeable team who love making ideas a reality. They work tirelessly behind the scenes to ensure a seamless service.

Expertise Meets Adaptability

We dive deep into trends and clarify your needs from the get-go. Partnering with the industry’s finest manufacturers worldwide, we deliver bespoke solutions that exceed expectations—swiftly and smoothly.

Iconic Clients

At Curated Sourcing, we’ve earned the trust of industry icons—from Space NK and Cult Beauty to Harrods. These luminaries rely on us to flawlessly execute their vision and streamline their experience. We’re eager to bring that same level of expertise and ease to your brand.

Our Team

  • Kunal Kapoor

    Co-Founder & Managing Director

    As Operations Director, Kunal leverages his tech expertise to orchestrate Curated Sourcing's global operations. He thrives on complex challenges and ensures every project delivers on our promise. Kunal’s focus is unwavering client satisfaction achieved through flawless execution. When he's not overseeing operations, Kunal unleashes his creativity in the kitchen, a passion that nearly led him down a culinary path!

  • Sonia Kapoor

    Co-Founder & Director of Brand & Business Development

    With a blend of creative talent and industry expertise, Sonia translates your brand story into commercially successful merchandise. A London native, Sonia began her career in editorial before diving into the world of beauty, spending over a decade in buying and merchandising for luxury giants like Harrods and Space NK. As a fashion and wellness enthusiast, Sonia stays ahead of the curve on what's hot and healthy, bringing both commercial success and fresh ideas to your brand.

  • Rachel Aris

    Executive Assistant to Founders

    Rachel brings her organisational skills and fashion expertise to Curated Sourcing, streamlining daily operations and keeping things running efficiently. Before joining the team, Rachel honed her skills as a menswear buyer and subsequently launched her own virtual assistant business. In her downtime, Rachel enjoys curling up with a good – or maybe not-so-good – shark movie; she's seen them all!

  • Shalini Mirpuri

    Finance Director

    Shalini, a seasoned ACA chartered accountant (since 2005!), brings her dynamic financial expertise to Curated Sourcing. With experience across media, PR, luxury retail, and legal (including Big Four and Magic Circle law firms), she steers the company's financial strategy during this exciting growth period.

  • Bethany Carlyle

    Head of Project Management & NPD

    With 11 years of buying experience, including 7 in beauty, Bethany has built strong global relationships within the luxury market. She combines her creative vision with a keen commercial sense, always striving to improve the world around her, particularly through sustainable sourcing practices.

  • Katie Rhone

    Accounts & Project Manager

    Katie brings a wealth of cosmetics and accessories expertise to Curated Sourcing. She managed Amelia Knight's showroom, developed in-house cosmetic lines, and designed products and packaging for major UK retailers like Primark and Superdrug. Now, Katie serves as the bridge between client visions and project execution. As Accounts & Projects Team Manager, she leverages her expertise to guide the team in bringing these visions to life.

  • Jocelin Cheng

    Accounts & Project Manager

    Leading projects from concept to execution, Jocelin translates trends into reality with her design expertise. Skilled in trend analysis, research, and production communication, she ensures projects are on-trend and flawlessly executed. Jocelin's background in fashion, honed at renowned brands like Coach and Condé Nast, informs her strong visual sense and appreciation for aesthetics. When she's not busy bringing your vision to life, you might find her catching up on the latest drama (and fashion moments) on The Real Housewives.

  • Hollie Clinkard

    Assistant Accounts & Project Manager

    With a passion for uncovering the hottest trends in health, beauty, and fashion, Hollie’s keen eye for innovative trends allows her to identify what will resonate with target audiences. Her expertise in project management ensures seamless execution, guiding projects from concept to successful completion. Beyond the office, Hollie prioritises an active lifestyle, whether it's exploring new destinations or cherishing moments with loved ones.

  • Kristine Zviedre

    Production & Logistics Co-ordinator

    Kristine oversees every stage of the manufacturing process. Her meticulous management ensures projects adhere to exact specifications and meet on-time delivery goals. Kristine fosters strong relationships with production teams, ensuring clear communication and smooth operation throughout the entire production cycle.

  • Andrea Schmidt-Lanz

    Production & Logistics Co-ordinator

    Originally from Australia, Andrea brings a decade of experience in beauty therapy and five years of logistics expertise to Curated Sourcing. She thrives on streamlining operations and optimising the supply chain. When she's not working, you might find her enjoying nature walks with her dog, Bruno, or unwinding with cosy games like Animal Crossing and the Sims.

  • Anne Maltby

    HR Manager

    A law graduate with CIPD and APM certifications, Anne brings over 20 years of HR expertise to Curated Sourcing. Project management, continuous improvement and implementing global strategies are Anne's specialities. Having led teams of up to 17, she's a pro at juggling strategic and day-to-day HR tasks. In her downtime (which is limited with three kids!), she enjoys the gym, embroidery, and recently started life drawing classes.

  • Joy Wang

    Product & Packaging Designer

    Joy is our creative powerhouse! She's a master of rendering, illustration, graphic design, and crafting mock-ups for all project stages. Her collaborative spirit ensures seamless integration with both account management and project management teams, resulting in designs that not only meet client expectations but also spark their creative vision.

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